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Thirty years in retail before writing a line of code

I didn't come to business management through technology. I came through the store, then through the numbers.

Stéphane Geminiani, founder of CodexWeba

Stéphane Geminiani

Founder of CodexWeba. I design the tools I offer myself, with one goal: that they help you in your day-to-day work as a retailer.

My career has put me on both sides: the person who has to hit the sales figures in store, and the person who has to explain them to management. That dual perspective is what I bring you.

Three stages, one obsession: margin

13 years

On the shop floor

Operational management, sales and customer relations in food retail.

  • Leading teams and departments
  • Hitting sales targets
  • Managing orders, stock and inventories
17 years

In financial control

Financial control in specialist retail, close to the stores.

  • Tracking margin and shrinkage
  • Managing stock and reduction plans
  • Provisions, costs, budgets and dashboards
Today

For independent retailers

I make these methods, and the tools that go with them, available to stores that don't have a financial controller.

  • A review of your numbers
  • Custom dashboards and business tools
  • Long-term support

My method: the business comes first

A good management tool starts with a good question. The code comes after.

Understand before building

I take the time to get to know your store, your departments and your habits before proposing anything.

Start from your data

Your till exports and existing files are the starting point. No pointless re-keying.

Keep it simple

A tool you open every week beats a complete tool nobody uses.

Speak your language

Margin, stock, shrinkage, cash flow. Never IT jargon.

My commitments

Confidentiality

Your numbers are used only for your assignment and are never shared.

A tool you own

Once the work is paid for, the tool is yours.

Prices announced upfront

Clear fixed prices, with no surprises on the invoice.

A single point of contact

You always deal with the person who analyses your numbers and builds your tool.

Start with a review: you'll know exactly where your margin is hiding.

A free first conversation to understand your store, then a fixed-price review, deducted if you go further.

Request a review